About VAROCK

vision

Where music resonates and dreams grow

VAROCK: A live music venue paving the way to the future

We provide a "special place" where all music lovers can gather, dream, and take on new challenges. This live house VAROCK aims to be a "launch pad" for young talent to freely express themselves and grow, and to be a base for disseminating music from northern Kanto to the rest of Japan and the world.

With the power of music, we will create connections and emotions that transcend generations and regions, and build the culture and future of the region together. We will fully support the challenges of artists who take off from here, and together with people who love music, we will paint a new landscape, step by step.

mission

Nurturing the future of music together with the community

- Supporting talent and unlocking possibilities We provide a place where young artists can shine as themselves, and serve as a foundation to nurture their challenges and dreams.

・Connecting people and communities through music The power of music brings people together across generations and backgrounds, creating a warm community.

- Spreading new culture We will liven up the local music scene and act as a bridge to deliver new culture from northern Kanto to the rest of Japan and the world.

Through this mission, we will continue to create a place where all people who love music can grow together and share their excitement.

Initiatives to realize our mission

・Discovering and supporting artists We actively focus on young artists and bands active in the Northern Kanto region, and provide a place for them to take their first steps. We create opportunities for live performances, and hold events and workshops to support the growth of their talents in terms of their technique and expression.

・Collaboration with the local community and community building By using the live house as a "hub for local exchange through music," we will deepen ties with local people and businesses and hold events and festivals that will liven up the music scene throughout the region. As a place where anyone can easily gather, we will build a community where music lovers and artists can have fun and empathize together.

・Contributing to society through music We will also focus on projects that contribute to solving local issues and contributing to society through live performances and events. We will plan charity events and events in collaboration with local culture, and explore ways to contribute to society through music.

Based on this mission, we aim to be a live house that creates a new music culture in northern Kanto and continues to grow together with the local community.